Dr. James believes that integrity and hard work are critical to building customer loyalty. A visionary, he founded Diamond Physicians in 2012, a membership medicine practice that focuses on the patient-physician relationship. This healthcare niche has gained momentum in response to sprawling waste and frustrations with healthcare delivery systems. Diamond bypasses cumbersome and inefficient "middle men" to deliver personalized, high-quality medical care directly to their valued clients.
70% of Americans receive their health insurance through their employer. In order to truly make an impact on our healthcare system, Dr. James knew he had to create a model that would impact employer spending, which led him to Ascend PBM, a company founded by entrepreneur Mike Ochoa. Dr. James and Mr. Ochoa founded Transcend Onsite Care, the first direct primary care and PBM integrated model that dramatically bends the cost curve on the primary care and pharmaceutical components of an employer's health plan. Doctors, employees, and the formulary are all aligned to improve outcomes, increase engagement, and ultimately drive costs down.